Get Found in English, Spanish, and AI Search
Xelentum helps established Latino-owned businesses build the search visibility their growth deserves. We combine Spanish SEO, English-language strategy, conversion-focused websites, and responsible AI-search optimization to help qualified customers find and trust your company.
Built for established U.S. companies ready to invest in long-term growth—not quick fixes or disposable websites.
A successful company should not look invisible online.
Many established businesses reach a point where referrals alone are no longer enough. Their reputation is strong, their team is experienced, and their work speaks for itself—but their website still looks like the company they were five years ago.
Xelentum builds a search presence that reflects the company you have become and the opportunities you are ready to pursue next.
One search strategy, built across languages and platforms.
Spanish SEO Services
Original keyword research, localized service pages, technical language targeting, and content built for U.S. Hispanic and bilingual audiences—not English pages passed through a translator.
Explore Spanish SEO →AI Search Optimization
Improve how clearly search engines and AI-powered platforms understand your services, expertise, locations, and authority.
Explore AI Search →Bilingual Website Strategy
Transform an outdated website into a bilingual growth platform planned around search, messaging, conversion, and measurement before design begins.
Explore Website Strategy →Your customers do not search by translating English word for word.
A translated website can be linguistically correct and still miss the phrases customers use, the questions they ask, and the signals that help them choose whom to trust.
Turn operating credibility into digital credibility.
Commercial contractors often build respected companies through relationships, referrals, certifications, and years of execution—while their websites remain little more than online business cards.
Xelentum helps present the full strength of your company to property managers, developers, procurement teams, general contractors, and commercial buyers.
SEO for Commercial ContractorsGoogle visibility and AI discovery share the same foundation.
There is no secret switch that guarantees an AI recommendation. Sustainable visibility begins with a technically accessible website, clear services and locations, original expertise, trustworthy evidence, consistent business information, and authority beyond your own website.
Xelentum helps build and measure those foundations while monitoring where your company is mentioned, cited, misunderstood, or absent.
Explore AI Search OptimizationFounder & SEO Strategist
Work directly with a bilingual founder who understands the opportunity.
I’m Christian Terneus, founder and SEO strategist at Xelentum. As a Latino entrepreneur building a U.S. business, I understand the ambition behind creating something of your own—and the frustration of seeing an established company represented by an online presence that no longer matches its value.
AI supports research, analysis, quality control, and production efficiency, but it does not replace judgment, accountability, or your company’s real experience.
Meet Christian and learn about XelentumA clear path from visibility gaps to growth.
Diagnose
Audit English, Spanish, local, technical, conversion, and AI visibility.
Prioritize
Connect search demand to the pages and improvements that matter.
Build
Implement the website, content, technical, and measurement foundation.
Expand
Measure qualified demand and grow into the strongest markets.
Practical experience across local businesses and service brands.
Xelentum’s early portfolio includes website and SEO work for Dominican Braids, a local pizza business, and a salsa instruction brand. Detailed case studies and verified performance data will be published as they are documented and approved.
“Christian transformed our online presence at Dominican Braids. Thanks to his SEO expertise, we saw a significant increase in website traffic and appointment bookings. His work truly elevated our business.”— Esmirna Zaten, Owner, Dominican Braids LLC
A strong fit matters more than accepting every project.
Xelentum is designed for established companies with proven services, valuable customers, operational capacity, and leadership ready to invest in implementation.
- Established team and operating history
- Meaningful contract, customer, case, or project value
- Multiple markets, locations, crews, or services
- An outdated or underperforming website
- A real English-Spanish growth opportunity
- Capacity to respond to additional qualified leads
If you want the cheapest website, guaranteed rankings, or hundreds of automated articles, we will not be the right fit.
Request a Bilingual Search Opportunity Audit
Before recommending a redesign or ongoing campaign, Xelentum evaluates where the commercial opportunity actually exists.
- ✓ English and Spanish demand
- ✓ Technical and website review
- ✓ Local-search opportunity
- ✓ AI visibility baseline
- ✓ Prioritized 90-day roadmap
What established businesses should know.
What is Spanish SEO?
Spanish SEO improves visibility for searches performed in Spanish through independent keyword research, localized content, technical setup, internal linking, authority development, and conversion measurement. It is not simply translation.
Do you only work with Latino-owned companies?
No. Xelentum is intentionally built to support established Latino-owned businesses, but works with any qualified organization that values bilingual growth.
Can you make ChatGPT recommend my company?
No legitimate provider can guarantee that. Xelentum improves the clarity, accessibility, evidence, and authority that search and AI systems may use, then monitors relevant visibility.
Do you build websites?
Yes. Website projects begin with business goals, search demand, architecture, messaging, and conversion requirements before visual design.
How much does an engagement cost?
Pricing depends on markets, services, locations, languages, website condition, and implementation scope. Paid strategic audits generally begin at $2,500.
How long does SEO take?
Technical corrections can be completed quickly, while meaningful visibility and lead growth usually develop over several months. Xelentum does not guarantee rankings or fixed outcomes.
Your next major opportunity may begin with a search in either language.
Make sure your company is present when qualified buyers search in English, Spanish, Google, and AI-powered platforms.
Request a Bilingual Search Audit